When Leaders Struggle with the Soft Stuff—Hire a Qualified Expert

By Marcia Ruben, PhD, PCC on Mon, Mar 22, 2010

The toughest leadership challenges include navigating tough organizational changes, leading tricky merger integrations, or smoothing out ugly personal dynamics on an all-star leadership team. It is tough enough to work your way through these situations even with the best of help. Merger integrations and strategic change efforts often fail because leaders don’t hire the right help. I recently came across a situation in which a large company asked someone with light educational credentials and a marketing and branding background to lead a mission critical and yet nasty change integration.  This person hired on others with similar backgrounds to guide the change process.
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Marcia Ruben Ph.D, PCC, CMC

Marcia Ruben Ph.D, PCC, CMC

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