Leadership Tips for the "V" in VUCA in Today's Down Economy

By Marcia Ruben, PhD, PCC on Wed, Oct 29, 2008

In yesterday's post, I made reference to the term VUCA. VUCA stands for volatility, uncertainty, complexity, and ambiguity. Executive leaders have been increasingly challenged with VUCA, but in today's market, more so than ever. In the past six weeks, it feels like we have been collectively on an ā€œEā€ ticket ride, although not at Disneyland! As the stock market has risen and fallen at dizzying levels, and with the credit markets in a vise, we have held our collective breaths. The business leaders I have spoken to or visited are struggling to make sense of the situation. Today, I will address the ā€œVā€ in volatility.

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Marcia Ruben Ph.D, PCC, CMC

Marcia Ruben Ph.D, PCC, CMC

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