Executive Leadership Strategies When Volatility is the New Normal

By Marcia Ruben, PhD, PCC on Thu, Jul 22, 2010

Consider this. Economic pundits have declared that volatility is the New Normal. Markets are fluctuating wildly day to day. Executive officers, guiding their companies, are afloat in a sea of uncertainty. Investors generally take fewer risks during volatile times. It takes guts to invest when the downside may be greater than the upside. It also takes courage to make major business decisions.

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Leadership Tips for the "V" in VUCA in Today's Down Economy

By Marcia Ruben, PhD, PCC on Wed, Oct 29, 2008

In yesterday's post, I made reference to the term VUCA. VUCA stands for volatility, uncertainty, complexity, and ambiguity. Executive leaders have been increasingly challenged with VUCA, but in today's market, more so than ever. In the past six weeks, it feels like we have been collectively on an ā€œEā€ ticket ride, although not at Disneyland! As the stock market has risen and fallen at dizzying levels, and with the credit markets in a vise, we have held our collective breaths. The business leaders I have spoken to or visited are struggling to make sense of the situation. Today, I will address the ā€œVā€ in volatility.

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Marcia Ruben Ph.D, PCC, CMC

Marcia Ruben Ph.D, PCC, CMC

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