By Marcia Ruben, PhD, PCC on Thu, Feb 05, 2009
My corporate clients are in a panic. Their business reality, as they knew it before mid September 2008, has shifted. Companies with strong cash reserves are holding back on spending. Companies without strong cash reserves are shedding employees and cutting capital expenditures. The rules of the game have changed. Yet, we all know that some firms will not only survive, but thrive during these shifting times. What will make the difference?
Marcia Ruben Ph.D, PCC, CMC
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